Go Big or Boutique?
Exploring the Advantages of a Boutique Agency

So, you need help beefing up your brand, but unsure of who should handle it? Will you entrust your company’s marketing to the big ad agency or the smaller boutique agency?

Don’t let the size of a boutique agency fool you – they’re small, but mighty. Boutique agencies can provide more customized services and be more laser-focused on a client’s industry or niche. Because of that, they can work on higher quality, more specific creative strategies and marketing initiatives.

Here are a few more advantages to using a boutique agency over a big name ad agency for your marketing needs:

• More affordable. Boutique agencies are more client-focused and project-based, which makes for a more affordable budget. These kinds of agencies aren’t purely interested in the numbers, bolstering their numbers, and closing the deal.
• More personal attention. If you work with a boutique agency, you can expect a more personable partnership. Because of a smaller team, you will be able to have direct contact and interact with the experts themselves, not a maze through the line of command. Questions will be answered more effectively and updates will be speedy.
• More flexibility. Because of its smaller size, a boutique agency can more easily adapt to a client’s contacts changing needs. Instead of fighting through the red tape of company policies to get something approved, the team can make more decisions on the fly.
• More creative, innovative ideas. Bigger, full-service ad agencies tend to work off a template of creative strategies once they see that a method tested well in the market. Boutique creatives and execs can risk thinking outside the box, brainstorming a different marketing plan for each client for a fresh perspective on each brand.

If you think a boutique agency best fits the needs of your brand, the professional team here at Morrison-Wilkes Creative Marketing Group can be your solution. Contact us now so we can talk more.