advertising, Branding, Creative, Design, Website Design
Impactful creative design is vital to a small business’s marketing strategy success. A well-crafted design concept should be powerful enough to make a huge impression on your consumers across the board, from ads in all media formats to logos to packaging to websites, blogs, and social media posts.
You may be laser-focused on data-driven lead generation, but here are some numbers to consider on how good design influences your customers in your market even more – and even faster: the human brain is able to process images 60,000 times faster than text, and 93 percent of all human communication is done visually. That’s a bit more than the old saying that “a picture is worth a thousand words.”
Here are 4 more reasons why this is true for your business.
1. Great design will effectively tell your story.
The perfect blend of graphic design, visuals, color scheme, and font choice can combine to beautifully tell the story of your brand. Consumers want to know why they should buy; they want to understand what your business and products are all about, and your design story should convey that and trigger some sort of emotional reaction.
2. A boost in brand awareness.
Communication through powerful, well-executed graphic design will more effectively connect with your audience, boost your brand’s awareness, and increase name recognition. Building your brand’s visual identity will make it more memorable to stand out from the competition, and that comes by way of logo design, color scheme, photography choices, packaging, print and digital ads, social media, website, and more.
3. Builds trust and professionalism.
First impressions are everything, and your customers will be able to take you seriously if your graphic design is professionally crafted because that reflects who you are. If not, they may not trust your business or have confidence in your products. After all, who wants to invest in a company that produces sloppy advertising? Professional design ensures the growth of your business.
4.Aligns with today’s digital world.
In today’s fast-paced, ever-changing digital world, your brand design needs to stay relevant and timeless. Design-driven businesses get better results online and on social media platforms, outperforming the competition by attracting more customers, faster, with eye-catching content marketing. It’s expected. You want your real-life digital audience to connect and engage, which is why it’s reported that 71 percent of companies create 10 times the amount of this type of marketing than a few years ago.
If you need high-quality, compelling copywriting crafted for your brand, the professional copywriting services here at Morrison-Wilkes Creative Marketing Group can be your solution.